et444 Privacy Policy

1. Information We Collect

We collect information that is necessary to provide you with a secure, personalised, and fully functional betting and casino experience. The information we gather falls into two broad categories: information you provide directly and information collected automatically.

Information You Provide Directly

• Full name, date of birth, and gender when you register an account with et444.
• Contact details including email address and phone number for account verification and communications.
• Financial information such as bKash, Nagad, Rocket, or Upay account details used for deposits and withdrawals.
• Identity verification documents (such as a national ID, passport, or driving licence) required for KYC compliance.

Information Collected Automatically

• Device and browser data including IP address, operating system, browser type, and screen resolution.
• Usage data such as pages visited, time spent on pages, betting history, game sessions, and navigation paths.
• Cookie and tracking data as described in our Cookies section below.

2. How We Use Your Information

The personal data we collect is used strictly for the purposes described below. We do not sell, trade, or rent your personal information to any third party for marketing purposes.

• Account creation, verification, and ongoing account management across all et444 services.
• Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard securely.
• Personalising your experience by recommending cricket betting markets, slots, and live casino games suited to your preferences.
• Sending account notifications, bonus alerts, and important service updates via email or SMS.
• Complying with responsible gaming obligations, including age verification (21+ requirement) and self-exclusion requests.
• Detecting, preventing, and investigating fraudulent activity, money laundering, and any violation of our Terms & Conditions.

3. Legal Basis for Processing

We process your personal data only when we have a valid legal basis to do so. Our legal bases include the following:

• Contractual necessity — processing is required to fulfil our agreement with you when you register and use et444 services.
• Legitimate interests — to improve our platform, detect fraud, ensure fair play, and communicate relevant updates to users.
• Legal obligation — where processing is necessary to comply with applicable laws and regulatory requirements.
• Consent — where you have given us specific, informed consent to process your data for a defined purpose, such as receiving promotional communications.

4. Sharing and Disclosure of Your Data

et444 does not sell your personal data. However, in certain circumstances we may share your information with trusted third parties as described below:

• Payment processors — bKash, Nagad, Rocket, Upay, Visa, and Mastercard — who require transaction data to process your financial requests.
• KYC and identity verification service providers engaged to verify your identity and confirm your eligibility to use et444.
• Technology and hosting partners who operate and maintain the infrastructure that powers et444, under strict data processing agreements.
• Law enforcement or regulatory bodies, when we are legally required to disclose information in response to a valid court order, subpoena, or applicable law.

In all cases, third parties receiving your data are contractually bound to process it only for the specific purpose for which it was shared, and must maintain appropriate security standards. We do not permit them to use your data for their own independent marketing or commercial activities.

5. Cookies and Tracking Technologies

et444 uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and help us understand how our platform is used. A cookie is a small text file stored on your device by your browser when you visit our site.

Types of Cookies We Use

• Essential cookies — required for core platform functionality such as login sessions and secure payment flow.
• Analytics cookies — help us measure page performance, user engagement, and identify areas for improvement.
• Preference cookies — store your language choice, display settings, and other personalisation options for future visits.

You may adjust your browser settings to refuse cookies or to be notified when cookies are being set. Please note that disabling essential cookies may affect the functionality of certain features on et444, including account login and deposit processes.

6. Data Retention

We retain your personal data for as long as your account remains active or as long as is necessary to fulfil the purposes described in this Privacy Policy. When determining the appropriate retention period, we take into account the nature of the data, the purpose for which it was collected, and applicable legal and regulatory obligations.

If you close your et444 account, we may retain certain data for a period required by applicable law or to resolve disputes, enforce our agreements, or prevent fraud. Any data held beyond the active account period will be securely stored and access restricted to authorised personnel only.

7. Data Security

The security of your personal data is a top priority at et444. We implement industry-standard security measures including SSL/TLS encryption for all data transmitted between your device and our servers, secure storage protocols, and strict access controls to ensure that only authorised personnel can access sensitive information.

While we take every reasonable precaution to protect your data, no online platform can guarantee absolute security. We encourage you to use a strong, unique password for your et444 account, never share your login credentials, and contact us immediately at [email protected] if you suspect any unauthorised access to your account.

8. Your Rights

As a user of et444, you have specific rights concerning your personal data. You may exercise any of the following rights by contacting our support team at [email protected]:

• Right of access — you may request a copy of the personal data we hold about you at any time.
• Right to rectification — if any personal data we hold about you is inaccurate or incomplete, you have the right to have it corrected.
• Right to erasure — in certain circumstances you may request that we delete your personal data, subject to our legal retention obligations.
• Right to restrict processing — you may ask us to pause the processing of your data while a dispute or complaint is being resolved.
• Right to data portability — you may request that we provide your data in a structured, commonly used, machine-readable format.
• Right to withdraw consent — where our processing of your data is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

We will respond to all valid rights requests within a reasonable timeframe. In some cases, we may need to verify your identity before we can process your request.

9. Third-Party Services and Links

Our platform integrates with a number of trusted third-party providers to deliver game content, live dealer services, and payment processing. These include game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, as well as payment partners such as bKash, Nagad, Rocket, and Upay. Each of these providers operates under its own privacy policy, and we encourage you to review those policies where relevant.

et444 is not responsible for the privacy practices of these third-party providers. Any information you provide directly to them is governed by their own privacy policies, not this one. We select our partners carefully and require them to adhere to data protection standards consistent with our own commitments.

10. Children's Privacy

et444 is strictly an adult platform. Our services are intended exclusively for individuals aged 21 years and above. We do not knowingly collect, solicit, or process personal data from anyone under the age of 21.

If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us immediately at [email protected]. Upon receiving a verified report, we will promptly remove any such data from our systems and take appropriate steps to prevent any further processing.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or the services we offer. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify users via email or a prominent notice on the et444 platform.

Your continued use of et444 after any such changes have been made constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, our dedicated support team is ready to assist you. Please reach out to us using the contact details below.

Email: [email protected] — our support team typically responds within 24 hours, seven days a week (Bangladesh Standard Time, UTC+6).